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Complex Volumes 003
HIPHOP MEDIA POWER RANKING + PIONEERS:


The goal had been to create 25 interstitials and a lead image for the article. The article is about a power ranking system and taking that into account - the tone of the assets should be some what serious and represent power however still have a modern / pop design quality to them. The design direction I had chose to explore had been a grunge / punk texture style using analog elements. The ranking system had been created based off a 3 tier hierchy where #1-5 had gotten a more intense treatment, 6-10 receiveing a lesser treatment, and 11-25 receiving a minor treatment. The photos had received minor touchups and textures to resemble a photoscan and to maintain consistency amongst all of the getty image assets.

Credits: Lead image, interstitials, design direction

https://www.complex.com/music/a/aria-hughes/hip-hop-media-pioneers
https://www.complex.com/music/a/complexstaff3/hip-hop-media-power-ranking




Complex Volumes 003
HIP-HOP MEDIA #1 RANK FEATURE
JOE BUDDEN:


Joe budden had gotten the feature for being the most influential person in hip-hop media. I had created a photo direction that would show him as almost a political figure - having intense intensions and using the lighting and contrast to bring out a very powerful tone to the image. The photo shoot had been centered mainly around Joe’s facial expressions, body language, and stern posture / positions.

Credits: Lead image, interstitial design, photo direction

https://www.complex.com/music/a/donnie-kwak/joe-budden-media-star-career  




Complex Volumes 001 - 002:


For these particular articles I was able to design the editorial and layout using readymag as well as curate the selections for interstials as well as the lead image for the articles.

Credits: Lead image, insterstial design, editorial layout (web design)

https://stories.complex.com/kaito-onda-photographers-kanye-west-diddy/2/
https://stories.complex.com/glorilla-memphis-cmg-interview/2/








Complex Music / Complex Style lead images:


These are a handful of lead images that I had provided for the editorial team. Complex’s identity for most of their lead images incorporate collage style and grunge / pop textures.  

Credits: Lead images
https://www.complex.com/music/a/andre-gee/the-lox-dipset-verzuz-anniversary-jadakiss-interview
https://www.complex.com/music/a/tracewilliamcowen/rap-nepotism-babies
https://www.complex.com/music/a/j-rose/rappers-to-watch-2023
https://www.complex.com/style/a/aria-hughes/nzingha-lil-kim-makeup-artist
https://www.complex.com/style/a/angeld/drake-hip-hop-personas-camron-pharrell
https://www.complex.com/pigeons-and-planes/a/b-blanchet/t-pain-big-boi-lil-jon-kelis-hobbies-interview https://www.complex.com/music/a/nicolas-tyrell-scott/rappers-takeoff-pbn-rock-death-news-exploited-online




GOAT TALK Graphics Package:


Goat talk graphics package includes Picture-in-picture, transition, factoid, and roladex animation, as well as thumbnails.

Credits: Grapics package, animation wireframe / animation.

https://youtube.com/playlist?list=PLNE967m3_UeT62JcqaFKaN6y-1bBKJQnE&si=ZEGp8BRVY1ar79x-





Complex Closets “Rarest Jordan’s in the world” Graphics Package:


Intro animation using the O as a closet door. The art direction for the factoid and lower third had been inspired by museum plaques for the special jordan episode.

Credits: Factoid, lower-third, intro animation

https://youtu.be/RoVzNwpI9Fg?si=oYgS692cB9-QjzOB  





Complex music: The Recipe:


The recipe is an editorial series that discusses the insides of the production, writing, and compositon.

Credits: Sticker design

https://www.complex.com/music/a/maria-sherman/the-recipe-slowthai-ugly






“Did You Know?” Social media show:


A show on random facts about pop culture.

Credits: logo design / animation design.



Black Panter 5 year anniversary:


A social media post for 5 year anniversary of black panther that had accumulated over 40,000 likes and 200 comments.  

Credits: social media asset